Advertising sunglasses and accessories through animate objects
Question
As salamu aleykum, i am about to build a website that will sell sunglasses and men's accessories likes watch, bracelets.
I want to know if it is halal for me to advertise some of my products by using decent pictures of men wearing them with their awra covered. May Allah reward you
Answer
In the Name of Allah, the Most Gracious, the Most Merciful.
As-salāmu ‘alaykum wa-rahmatullāhi wa-barakātuh.
Your desire to adopt a halaal course of action is encouraging. Adopting halaal invokes the mercy of Allah Ta'laa and barakah in your wealth.
There is a difference of opinion amongst contemporary scholars on the ruling of digital photography of animate objects. We advise you to adopt Taqwa and abstain from advertising your products using animate objects. [1]
And Allah Ta’āla Knows Best
Muhammad I.V Patel
Student Darul Iftaa
Lusaka, Zambia
Checked and Approved by,
Mufti Ebrahim Desai.
References (Arabic / Urdu sources)
[1] فتاویٰ عثمانی جلد٤ صفحہ ٣٥٩
- Answered by
- Muhammad I.V Patel
- Checked & approved by
- Mufti Ebrahim Desai
Fatawa SA is an independent, read-only index of fatawa already published by Darul Iftaa Mahmudiyyah (AskImam). It is not a fatwa service. For your own situation, ask the issuing Darul Ifta directly.